WIN THE DIGITAL SHELF.
DOMINATE RETAIL CHANNELS.
We help product vendors and sales rep agencies grow sales through Home Depot, Lowe's, and Amazon — with expert merchandising, strategic digital advertising, and insider retail knowledge.
WE ARE
SOUTHERN MOSS MARKETING
ECOMMERCE CURATED WITH CLASS
We're a woman-owned eCommerce growth agency based in the Carolinas, laser-focused on one mission: helping brands in the home improvement industry scale across top retail channels.
We specialize in working with:
Vendors managing multiple product lines
Sales rep agencies juggling multiple suppliers
Brands selling through major retailers like Home Depot, Lowe's, Amazon, and more
We understand how frustrating it can be to have a great product but no digital presence to support it — or worse, to be buried on page 5 of search results on your retailer's website. That's where we come in.
Meet the Owner
Hi, I'm Sally.
I started my career in merchandising with fashion lighting—long before online shopping became part of everyday life. I still love a beautiful chandelier and the way it catches the light.
I've worked for industry leaders like Lowe's and Amazon, and today I partner with suppliers and brands to manage content, launch products, and run ads that perform on the digital shelf.
Southern Moss Marketing is inspired by my love for the coastal Carolinas —bringing a sense of beauty, warmth, and class into everything I do.
YOU'RE NOT HERE BECAUSE
YOUR PRODUCT ISN'T GREAT.
01
You're tired of getting lost in a sea of competitors on HomeDepot.com or Amazon.
02
You're spending hours dealing with item setup, approvals, and content updates instead of actually growing the business.
03
You've tried ads before but had no idea if they were optimized or working.
04
Your in-house team doesn't have time for the detail-oriented merchandising that drives real results.
05
You need a partner who understands the home improvement industry inside and out.
Sound familiar?
You don't need a bigger team. You need the right team — one that's dedicated to your growth across retail and eCommerce.
WHY SOUTHERN MOSS?
We've sat on both sides of the table.
With experience inside corporate giants like Lowe's and Amazon, and years spent running marketing for high-performing brands, we've seen exactly what it takes to get products listed, ranked, and sold across all the major digital shelves.
We've worked across:
• Millwork • Interior Furniture
• Fashion Lighting • Appliances
• Kitchen & Bath • Lumber
• Plumbing • Building Materials
And we know the systems behind the scenes:
Home Depot’s US IDM, Home Depot’s Canada’s, AIM, Lowe’s, IMA.
We've also supported sell-through in:
🇺🇸 Best Buy US
🇨🇦 Best Buy Canada, Canadian Tire, Rona, and more
We don't guess. We know what works — and we have the track record to prove it.
WHAT WE DO
ONLINE
MERCHANDISING
Let us take the full responsibility of your online presence.
We handle every detail so your products dominate the digital shelf.
Consistent brand presence across key retail marketplaces.
Faster time-to-shelf with listing creation, syndication, and compliance management.
Onboarding
Content Managment
Ongoing Item Maintenance
Communicating with Merchants
Enhanced Brand Content / A+
Promotions
DIGITAL
ADVERTISING
We don't just run ads — we create strategic, data-driven media campaigns that maximize your return on ad spend.
From Sponsored Products to Facebook Ads, we've got it covered.
Retail media campaigns
Sponsored Products & Brands
Data-driven bid optimization & budget management
Campaign performance reporting
A/B testing of creative & copy
Supported platforms:
Orange Apron Media
Criteo
Amazon Ads
Meta Ads Manager
WHAT OUR CLIENTS SAY
“Sally and the team at Southern Moss Marketing have become an integral part of our business. We’ve worked with them for over five years. They help us manage our everyday relations with Home Depot and Lowe’s. Specifically, all the data management, sales analysis, advertising programs and promotions. Their understanding of the key systems and how to navigate the inner workings of each company are invaluable to our success. We manage roughly a dozen vendor relationships for these retailers and drive over $130M in sales and could not do it without the expertise that Southern Moss Marketing provides.”Hugh M., Atlanta, GA
_______
“I’ve been fortunate enough to work with Sally and Betsy on multiple campaigns for a few different clients. They’ve been fantastic to partner with, surpassing the expected goals for KPIs. For one particular client, Sally and Betsy created an eCommerce sales funnel that focused on driving awareness, consideration, and purchases. Expected click-through rates were 1%, but with their strategic approach, the campaign achieved a remarkable CTR of 6-7%, far exceeding initial expectations and demonstrating their ability to deliver impactful results.
For a client whose goal was to generate leads and boost event registrations for national speakers, Sally and Betsy applied targeted, location-based marketing tactics that increased attendance in various locales. They showed dedication to client success by going above and beyond troubleshooting technical errors on the client’s end and working diligently to adjust advertising strategies to account for those issues. Their thoughtful, data-driven approach made a significant difference and showed their understanding of how to reach the right audience effectively.”
I was also impressed by Sally’s knowledge and skill in managing Amazon Ads, especially high-budget campaigns aimed at maximizing sales in both the US and international marketplaces. She effectively managed and optimized large ad spends while driving strong results, significantly outpacing previous tests done by others. I wouldn’t hesitate to bring her on board for large-scale campaigns.”
Kelley D., Ann Arbor, MI
_______
“Betsy was AMAZING to work with. Facebook ads is a beast, very intimidating and a little frustrating, Betsy took the time to explain things not only to me, but to the other members on our team. She was patient and always willing to listen to any concerns we had. We also got to meet Betsy’s twin sister, Sally, who was just as nice and also a great resource. We loved working with both of them, and hope we get the chance to partner again in the future. If you get to work with Betsy and Sally you are one lucky person.”
Danielle Z., Oakland, CA
WHAT MAKES US DIFFERENT
BEFORE ABILITY THINKING
We go beyond tactics. Every strategy is grounded in brand positioning to ensure lasting growth.
THE ACTUAL EXECUTION
We see our way through every detail, not just strategy but hands-on execution that drives results.
PERSONALIZED MATCH
From managing a wholesale approach and media focused team to your specific needs.
SOURCED TECHNOLOGY
Years of experience across Home Depot, Lowe's, Amazon and more.
If you're a product-driven vendor or sales rep agency, we'd love to start a conversation. Let's explore how we can help you grow your digital retail presence.
Whether you need merchandising support, digital advertising, or a complete retail strategy — our team is ready to help you win.
LET'S GROW TOGETHER
